In this post I am going to describe a little different things. Having a large subscriber list can be highly beneficial in any online endeavor. This is because you will be able to send marketing materials to your target audience directly to their inbox. Some people worry about the technical aspects of setting up the subscription form on their webpage but this process is actually quite simple; e-mail management services will give the HTML needed for the subscription form. The real concern is related to marketing.
Provide incentives – you hear this tip all over the internet but I will repeat it here because it works. You should offer something for free such as free articles, free e-books, and free contests. You can even offer discount coupons to your products if you are selling something.
Use multiple forms – you can put the subscription form on most of your web pages. Putting the form at the end of the article after the reader has read the content has been proven to be effective. Not only will the added reminder help your subscription rate, but if you place forms after your content there’s a good chance prospects have already been exposed to your information and enjoyed it (otherwise why would they keep reading?).
Provide rationale – information overload is an inevitable part of being an internet user. Realize that your readers suffer from information overload as well so take time to explain why they will benefit from subscribing to your site.
Offline methods – exhibits are a great way to solicit subscriptions. When people visit your booth, you can ask them to sign up personally. Promotion Offline can also be effectively applied to list building.
Co-registration – this is a great way to get subscriptions from other websites. You need to have partners who will place your form at their “thank you page” when their readers have already subscribed to their newsletters. Take note that you will need to return the favor.
Premium placement – it is recommended for you to put the sign-up form prominently on the home page. It should be visible to the reader before the break (towards the top of the page without the need to scroll down). You can also use graphics or even animation or rotating images to draw their eyes to the registration form.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997.
By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
Basic of SEO:
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
1)Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
2)Preventing indexing:
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
Just remember few tips and do not listen to the myths:
1) I read about a SEO myths lately that "Submitting your site on web directories is not good" Says who? It is true tho that web directories had a rough time with Google not long ago but having your website listed in a web directory will certainly not harm your site in the SERPs.
2) Google will NOT penalize you for duplicate content in exception if the original author will not send a copyright infrigement notice to Google Inc. in that case the URL where the copyrighted content is located will be removed from Google’s index.
3) Repeat your keywords to rank higher is a myth. Over repeating or also known as keyword stuffing will actually get you in trouble and possibly your site will be penalized.You need to keep a proper density of using the keyword.
4) Advertising through AdWords will not help in your rankings.
However since PageRank is Google’s tool to determine the popularity of a site (where the popularity is calculated by the number of the backlinks a site receives from other popular/trustworthy sites) then it is closely connected with the fact how your site performs in the search engines (but not for specific keywords, as search engine rankings depends on the anchor that is used on those backlinks).
Just maintain the same keyword density, give value to those keywords for which you are ranking and of course, never stop to build backlinks to your site. Especially stopping to build quality backlinks, will give more space and time to your competitor to beat you on the SERPs.
The previous method works like a dream, so why bother looking for more? The answar is simple, the Navbar contains the highly functional buttons like New Post and Customize. Can you live without those?
How about adding a button to hide/show the navbar? This way you can keep the Navbar and get rid of it in the same time....:D
How to do that? Nope, you don't have to worry about that.This is very simple too.Just follow the steps below-
1)Once again log in to blogger
2)On your Dashboard, Go to Layout and hit the Edit HTML tab.
3) paste the the green colored Javascript between your <head>...</head> tags:
<head>
<script type="text/javascript"> var showHeader=false; function ShowHideNav() { showHeader=!showHeader; var nav=document.getElementById("navbar-iframe"); if (showHeader) { nav.style.visibility="visible"; nav.style.display="block"; } else { nav.style.visibility="hidden"; nav.style.display="none"; } } </script> <style type="text/css"> #navbar-iframe { visibility: hidden; display: none; } </style>
</head>
Ok Done!! Now you have it. Just one step left. Add the following HTML code somewhere.
The history of PPC was started in February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company (later Overture, now part of Yahoo!), presented a pay per click search engine proof-of-concept to the TED8 conference in California.This presentation and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to Idealab and Goto.com founder, Bill Gross.
Google started search engine advertising in December 1999. It was not until October 2000 before the AdWords system was introduced, allowing advertisers to create text ads for placement on the Google search engine. However, PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions. Yahoo! advertisements have always been PPC-based since their introduction in 1998.
What PPC really is?
In simple word Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.
The notable PPC search engine:
Ask.com
Baidu
Google AdWords
LookSmart
Microsoft adCenter
MIVA
Yahoo! Search Marketing
Yandex
These are basically the keyword based PPC search engine.
I guess you probably heard about the niche marketing. And while I describing the 10 basic steps to make online money.I also used that word time to time. And I promised you to describe 'niche' in my later post.
What niche marketing is?
It is the process of finding and serving profitable market segments and designing custom-made products or services for them. For big companies those market segments are often too small in order to serve them profitably as these market segments often lack economies of scale. Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.
An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.
A niche market is a focused targetable portion (subset) of a market.
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment.
Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace, or monopoly. due to the benefits of specialization and focus on small identifiable market segments; even without the benefit of economy of scale. Niche markets may be ignored or discounted by large businesses due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
Congratulation!!! folks. You are just graduated on online money making course (Kidding..... :D).In my previous posts, I just want to make surethatI place the most basic info in my posts.
HOW TO MAKE MONEY ONLINE (PART-9) In this part we will concentrate about using the keyword correctly in articles, so it become more search engine friendly.
If you are a first time visitor you probably won't even read this - what on Earth would a cheesy looking blog like this know about making money online. Most first timers take a quick look and then hit the back button and are gone. A percentage leave by clicking a link somewhere on the page. If you are still reading this then chances are you are one of my readers that has got past the cheese and knows that I actually have real content on these pages - the vast majority of it really does explain how I make money with this free no frills Blogspot blog.
In a nutshell I make money with this blog by explaining the SEO techniques I use to target terms like "make money online". I make money by simply ranking high in the serps for terms related to making money. That's it. I don't even need a single person to read a single word of a single post on this blog and I still make money. Good money too.
This blog will be a year old on December 23.
I have spent the past year writing posts that optimize various keywords that I have chosen based on the amount of traffic those keywords generate on the search engines. I built this blog without ever expecting or caring if I ever had a real audience of readers. My goal was simple - generate large amounts of search engine traffic and convert that traffic into Adsense clicks and affiliate sales.
I have had to modify my tactics somewhat from my initial plan due to the fact that I seem to have built up a small but growing readership and in deference to them I have had to shelve my affiliate sales pitches - you won't appreciate me hawking products designed to entice the unwary blogging newcomer. I haven't totally given up on this revenue stream yet it's just I haven't figured out a "Reader Alert" system to warn my regular readers when they should simply ignore a post logged for the purpose of affiliate sales. I will work it back into the mix at some point as there is just too much money sitting on the table with affiliate sales for me to ignore. I know because the first six months I made a decent buck from affiliate sales by optimizing this blog for those types of keywords.
The loss of affiliate sales has been mediated by the sharp increase in Adsense revenue as my main keywords have slowly climbed Google's search engine rankings.
For all of you that think Adsense is crap and doesn't pay much I have news for you... it is still the single easiest and best source of long term income online. If you haven't made money from Adsense it's because you don't know how - not because it doesn't work.
I now rank in the top 1-2 pages on Google for all the main "Make Money" keywords. This past week I finally hit page 1 for several highly searched terms and before I show you what this has meant I want to show you a few of those rankings.
I have yet to reach page 1 for my Prime keyword - "make money online" - but I am on page 2 of Google.com (The US region)
There are a couple of things I want to point out as you look at these and the following screenshots. A week ago there were about 170 million competing sites in Google's index. Today there are only about a 10th of this amount.
Google has just quietly cleaned house once again and eliminated millions of sites that are deemed irrelevant. Not just in this niche either - I have noticed this across all my niches. While this will have little effect on most of you, I point it out for interest sake as it is just one more step Google has taken recently to clean up its rankings. For those of us making money online this just means less competition and that's always welcome.
The other thing you should notice is the frequency of Blogspot.com blogs listed on the top search pages. People love bashing Blogger for all sorts of reasons but primarily because it doesn't look as professional or as nice as a self hosted wordpress blog or it is limited in many ways that wordpress blogs aren't. This is all true but when it comes to making money online all those nice looking Web 2.0 blogs aren't in the same ballpark.
Making money online and producing a reader friendly A-list style blog are not the same thing. Every time I hear a Web 2.0 blogger put down Blogger I cringe. People who haven't made a dime online are busy telling other people who haven't made a dime how to make money online by creating fancy looking social network friendly blogs. That is not how you make money online - that is how you try and make a name for yourself. Making a name doesn't mean you make any money. Ranking on top of the search pages does.
A word to the wise for all of you Web 2.0 bloggers - keep your nice blogs and play with them to your hearts content but don't expect to make money with them. If you want to make money online do yourself a favor and learn two things; stop complaining about Google and learn why Google is important and then learn how to SEO.
Think about the fact that once you do the work it just keeps paying you day after day and you don't have to worry about readers and posting schedules or spending all day stumbling and digging. I haven't done a damn thing in three days and the money just rolls in.
There really is an easy way to make real money online and I have just shown you what it is. Adsense.In my next post I will tell you why there are so many high ranking Blogspot blogs and then go over some little known tricks and tweaks for optimizing both search rankings and Adsense.
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