HOW TO MAKE MONEY ONLINE (PART-4)
A little chit-chat on page rank, alxa rank and back links.
This post is the continuation of the previous post Make money online Part-3
Page Rank and alxa Rank:
Page rank and alxa rank are similar word and page rank is closely associated with back links. To separate the wheat from the chaff Google has devised a page ranking system that it uses to determine how important your pages are.
For example, if you followed the part-1 then you have now created a blog on blogger.com It is highly unlikely that Google has found your blog yet but if it has then you would be indexed for whatever topic you picked.
Someone looking for your post using Google search would likely find your site listed a couple of hundred pages deep in the search listings. This is effectively like not being listed at all.Suppose you have had traffic come to your sites from as deep as six or seven pages back in the Google listings but most people will not search more than the first two or three pages.
Ideally you want to be on the first page to get the most traffic. To get on the first page you need, above all else, page rank and back links. Only the sites that Google deems as important get on the first page.
Further explanation of page rank:
Every site is ranked between 0 and 10. The higher the number the more important your site is. If your site is a 10 then I guarantee your site will be listed on the first page and no doubt in the top position. Currently the new blog you set up has a ranking of 0 (zero). Content and the age of your site will gain you some ranking over time. If you do nothing else but post unique content then you might get a ranking of 2 in a year from now, possibly sooner. A ranking of 2 will not get you much traffic. How can you speed up your ranking? Simple... get back links and get lots of them.
What is Back Links?
Ok, in simple word-'The are links placed on other websites or blogs or forums or directories that connect people to your site' are called back links. In other words they are click-able links that point back at your site (called hypertext).
The theory is that the more sites that have links pointing back at your site the more important your site must be. This makes sense. If other sites are sending traffic to your site then you must be some kind of authority for your niche or topic. As a result Google will give you a higher page rank because of your importance. With a higher page rank your site will then get listed higher in the searches.
There are some rules to this however. The back links that count must be relevant to your topic. If your site is about "motor bikes" then links from 'motor cycles' and 'motor cycles engines' sites are great. If you have links from a site like mine (money making online for the beginners) then Google will ignore the links because my site is in no way relevant to motor bikes.
The page rank of the sites giving you links is very important. If you get 100 links from other related sites then you might get a ranking of 1 or 2. If you get half a dozen links from relevant sites that have a page ranks of 5 or higher then you will end up being ranked a 4 or 5. If you can get a link from a page rank 7 or higher you will vault up the rankings quickly and the age of your site will not matter.
Note: You can get thousands of links from sites that have no relevance to your site and this won't help you at all. I mention this to caution you against using link exchanges or link farms. These types of links worked in the past but no longer as Google ignores them. By the way if Google catches you linking to sites that are not relevant to your site you will be penalized and lose ranking. This is how link exchanges work - people buy or sell links to anyone else regardless of relevancy. Stay clear of this.
One last thing- You will gain more from one way links. Lots of sites that are relevant to your site will trade links with you. They link to you and you link to them. This is called a two way link. Don't bother as this won't help you much. The exception would be if the other site has a high page rank. In this case go ahead but in reality high page rank sites only want links from other high ranking sites. They will not link to you unless there is an advantage for them. One way links are the best because Google sees them as a confirmation of your importance, ie. other sites think you important enough to give you a link without getting one in return.
The good news is that it is easy to get lots of relevant backlinks.
About the Google Sandbox:
You may or may not of heard about the sandbox effect. When it comes to Google nobody really knows the whole story on how they tweak their system. One of the most confusing programs they employ is the sandbox a system that keeps your site off the charts for a indeterminate period of time. This is in order to stop spam sites from getting listed fast. A new site may sit in the sandbox for 6 months collecting quality backlinks and lots of unique content and still not get listed in the searches. Then one day you find Google suddenly recognizes all the back links and content and bumps your site way up the charts.
I have several good sites that have been in the sandbox for several months now. This is normal and I have learned to be patient and use the time to get good backlinks and keep adding content. The confusing part is that this particular blog you are reading spent zero time in the sandbox. Google indexed this site in 3 days and has credited me with 135 backlinks already. This has meant traffic has been coming from the search engines since practically day one. I still don't have a ranking yet (all the backlinks are from O page rank sites) and yet my keywords are being placed on the first few pages of the listings. This blows me away as this blog is less than two months old and I am already high in the listings for certain keywords. I should mention that Yahoo and MSN has me even higher. (it's normal to get listed in Yahoo and MSN long before you get any listings in Google).
I found a different technique used in a blog. I am going to describe the same technique here.Don't worry I won't ask any money for this............. :D
Apparently the fellow thought I was going to give away a few tidbits to get you all hooked and then hit you up for money before I gave you the really good stuff. Don't worry - there is no fee and there won't be one.
Spreading this knowledge around doesn't hurt my business at all and to be honest these lessons will make great content for my blog.
Another reason for doing this is to help all the people who have picked up programs like "The Ultimate Supertip" and other similar projects.
These lessons will show you exactly how to make money with all of these programs and anything else you come up with. (If you have something that you want to try let me know - I'll give you my opinion on it as I have probably had some experience with it already)
OK, that's a lot of background and we haven't got around to today's lesson. Actually it's pretty simple but you will have to make yourselves do it. Write an article about your Blog's subject matter and post it.
The main rules:
1)Try for about 400 words.
2)Use your Keywords 24 times throughout the whole article.
3)Use your Keyword in the Blog Post Title
4)Use your Keyword in the first sentence.
5)Use your Keyword in the final sentence.
6)Try and Put your Keyword in Bold type at least once in the article - a sub headline is a good way to do this.
Put your link in the link field so that the post links back to your site.
Your link is http://yourblog.blogspot.com - replace "yourblog" with your sites url name.
Post your article on your Blog.
After you have finished on your Blog go to GoArticles.com
Select Submit/Edit An Article
Fill out the info to join GoArticles.com (It's free) and then I want you to re-write your article leaving all your keywords the same but use synonyms for all the rest of the main words. Synonyms are words that mean the same thing as the original word. ie. "New" is a synonym for "Original". (Sorry if I am insulting your intelligence but my main purpose is to spread this for the very beginners, that why I am trying to describe it step by step.)
I'm asking you to do this so that you have two articles that say the same thing but are written differently. You will post the second article on GoArticles.com. (It's easy to do and the site explains how)
If Google finds duplicate articles they will not index the pages that the articles are on. This way you will get your blog indexed. The GoArticle posting is what will get you those free and easy backlinks I was talking about earlier. I will explain more about this in the next lesson.
Before posting the second article I have to show you how to embed your sites backlink in the first sentence of the article. I will explain the reasons for this next lesson, for now just follow my instructions as this is very important.
Example. Let's say your keyword is "online money making".
Your Blog Post Title should be just "make money". The less extra words the better. You could add more keywords though... like "Make Money online" or "make Profit online"
Your Sub Heading should be something like "Everything you need to know about money makin online". Remember to put this in bold print in your blog post. (GoArticles will not let you make it bold.)
Your final sentence in the article would be something like, "Thanks for visiting my money making for the beginners site".
And now the important sentence... the first sentence would be like this...
"If you think online money making is hard then please read this article."
<*a href="http://beginner-money-making.blogspot.com/">online money <*/a> (replace dog grooming with your keyword and "beginner-money-making" with your sites url name)
This is the code to make a hypertext link - the two * should be removed as I had to put them in as spaces for you to read this code. With out the * you would see this online money If you hover over the link you will see the backlink pointing to beginner-money-making.blogspot.com in your browser window.
Highlight the entire block of code, copy it and paste it after highlighting the keyword in your first sentence. The final sentence will look like this;
"If you think making money online is hard then please read this article."
You have now put a backlink into your article that will point back to your site from whatever sites end up downloading your article and posting it as content on their sites.
Note- GoArticles has an authors box that allows you to put a backlink to your site in it. When people publish your article on their site they are required to post the whole article and your Author Bio (containing your link) as well. Sadly a lot of sites will just post the first few lines of your article and tell their readers that they can find the rest of your article at Goarticles.com by using a link that says "More, click here". This effectively cuts out your backlink in the author's bio which is located at the end of your article. By putting your link in the first line of text they can't eliminate your back link if they don't publish your whole article.
If you haven't figured it out yet, this is how you will get lots of backlinks to your site - one way backlinks, the best kind! You will be surprised how many times others will use your articles as content on their sites. (you can see how many times my articles have been downloaded here... GoArticles Top Authors - I'm number 7 last I checked.) People don't want to create their own and are happy to download someone else's work. Keep in mind that you will be downloaded more often if you have picked a popular niche. If you are still writing about "pre-Cambrian rock formations" you may not get any downloads.
Another Note: The sites using your article will likely not get the page indexed as Google will hit them for duplicate content. You won't have to worry because the GoArticles post is different from your Blog post. While your competition is busy not being indexed using your article you will be getting indexed because of your unique content. Your competition actually helps you by giving you backlinks while you hurt them by giving them duplicate content. Imagine there were only ten sites on the net that competed for dog grooming. Your site uses unique content and you supply the other 9 sites with duplicate content embedded with backlinks to your site. What would Google see? They would rank you at the top as the authority because all the other sites are pointing at you.
Obviously you will never get all the competition pointing to you but out of every 1 million competitors for every keyword I bet 99% use duplicate content which is how the 1% that use unique content get listed on the first few pages. Out of a million competing sites you really only have 50 to 100 real rivals, others that know what they are doing and are working on their rankings. You just have to out perform these sites to get top ranking. Stick with me and I will show you how.
That's all for today, Later folks.
Links:
Let's go to Make money online Part-5
Wednesday, October 8, 2008
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